In today’s e-commerce landscape, competition is stiff. Multiple retailers must battle it out to establish a loyal customer base and stay on top of rival businesses. This fierce competition has led to several innovative approaches in web development for e-commerce businesses.
E-commerce websites are constantly being re-invented to provide customers with the best experience, achieve better visibility, and convert page views into actual sales. Therefore, embracing the current trends in e-commerce website development is crucial for your business to remain ahead of competitors and stay profitable. So, here are the top e-commerce web development trends for 2022:
The future of e-commerce is mobile. According to Statista, there are currently over 6 billion smartphone users worldwide. So, a mobile-first development approach makes perfect sense from a business perspective. Most of an e-commerce business’s online traffic will come from mobile phone users. Because of this fact, many e-commerce businesses are now focused on creating the best possible experience on their mobile sites.
Headless websites are one of the leading trends in web development for e-commerce platforms. Headless websites allow businesses to separate the front-end of their site from the backend. This means that e-commerce businesses can now make changes to their user interface and create a more personalized experience for their users without having to worry about damaging the backend of their website and harming their overall business structure. Headless e-commerce websites also provide a great user experience and fast loading speed that is crucial for the satisfaction of visitors.
Artificial intelligence is changing the landscape across several industries, and e-commerce certainly isn’t being left out. AI-powered chatbots are one of the leading innovations being integrated into e-commerce websites to provide customers with a smoother user experience. AI chatbots work with machine learning algorithms to answer client questions, make suggestions based on previous choices, and serve as a guide for customers while they are on your website. Using an AI-powered chatbot adds a fresh layer of intrigue to your customer’s shopping experience and increases the likelihood of customer retention.
Voice search optimization
There are many reasons why customer experience is important for your e-commerce business, and voice search optimization is one of the ways you can improve this aspect of your website. In some cases, typing may not be the easiest option for your users. At such times, having a voice search option could prove very helpful. Voice search optimization is becoming increasingly popular, and it’s definitely a great feature to add dynamism to your website and help you stay ahead of the competition.
Content personalization with machine learning
One of the most challenging aspects of shopping online is selecting from the myriad of options presented to you. Thankfully, machine learning has made it possible for e-commerce businesses to narrow down their customer’s options and fine-tune their available options based on previous choices. Content personalization allows you to offer each client a unique experience. Clients are more likely to continue using your site when presented with options that reflect their individual preferences instead of random selection choices.
Your e-commerce landing page can help you drive sales, and incorporating Motion UI into its design can be very helpful in your quest for improved revenue. Motion UI is a popular library used by designers and developers to build custom animations and other creative effects on a webpage. Motion UI helps your design team create attractive websites and offer a captivating user experience for your customers. It also enables you to promote easy navigation on your site with smooth transitions.
Before now, most websites were unable to toggle between light and dark modes. However, as the popularity of dark mode increases, most e-commerce websites are beginning to prioritize dark mode for their customers. Using dark mode decreases the level of eye-strain users experience on your site, encouraging them to stay longer and make more purchases. The dark mode is also beneficial for customers who suffer from light sensitivity or other visual impairments.
Faster Page Speed
Fast load times are among the most important elements of high-converting product pages. Most clients will be unwilling to remain on your site when your pages take more time to load than your competitors.
In 2022, most e-commerce sites are placing a premium on page load times. Fortunately, with open source projects like Accelerated Mobile Pages, e-commerce businesses can now create faster web pages to enable them to attract and retain customers.
Marketing automation allows e-commerce businesses to simplify the process of attracting customers to their webpage. With tools like Salesforce, e-commerce businesses can now digitize the entire sales process and attract more customers to their website with proven and effective online strategies. Instead of randomly targeting customers, you can tailor your marketing campaigns based on consumer behavior. Marketing automation is increasing the efficiency of many e-commerce businesses and is sure to gain even more mainstream adoption this year.
There are so many aspects to consider in building an e-commerce website consistent with modern market trends and the best online web development practices. Grind Web Studios is a leading e-commerce website development company focused on creating world-class e-commerce websites. We have been able to study the present online retail landscape and build outstanding e-commerce websites that rank highly for performance, sales conversion, and customer retention. So hire us today and take the next big step in building a truly global e-commerce business.