Transformation
Challenges Faced
TabuBox.bg had a great product idea but needed guidance in clarifying their e-commerce concept and overall store experience. The main challenges included:
E-commerce store
TabuBox
TabuBox.bg is an e-commerce store targeting couples, offering a premium chocolate product with an aphrodisiac. Their goal was to create a seamless and engaging online shopping experience designed specifically for couples looking to enhance their lifestyle.
Technologies
WordPress
WooCommerce
What we did
Front-end Development
Back-end development
UX & UI Design
Project overview
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Concept Definition
They struggled to fully define the customer journey and sales funnel.
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Premium Brand Identity
The website needed a sleek, visually appealing design that conveyed exclusivity.
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Seamless Checkout
A smooth, user-friendly purchasing process was essential for conversions.
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Built from Scratch
They had no existing platform, so everything—design, development, and deployment—had to be created from the ground up.
Intuitive Layout
Simple Store Layout
The website layout is designed to be clear and easy to navigate, allowing customers to browse products without confusion. A well-structured menu and product categories help users find what they need quickly, making the shopping process more enjoyable.
Easy Shopping Experience
Optimized for Mobile Shopping
The store works smoothly on all devices, whether it’s a phone, tablet, or computer. Customers can shop without issues, as the design adjusts to different screen sizes, ensuring a hassle-free experience that keeps them engaged.
Simple Checkout Process
Quick and Secure Checkout
The checkout process is simple and efficient, reducing the number of steps needed to complete a purchase. Customers can easily enter their details, choose a payment method, and place an order without delays. A secure payment system adds trust and reliability to the store.
Boost Sales
Bundle Discounts That Increase Sales
A smart pricing system encourages customers to buy more by offering discounts when they purchase multiple items.
Buy 2 products → Get a discount.
Buy 3+ products → Get an even bigger discount.
This helps increase the average order value while giving customers more value for their money.
Results
The launch of TabuBox.bg was a success, with the client expressing great satisfaction with the final product. Key outcomes included:
- Highly positive feedback from the client on design, usability, and branding.
- A fully functional, scalable e-commerce store that meets luxury industry standards.
- Seamless user experience, optimized for conversion and future business expansion.
+22% engaged sessions
+103% page views
