What was the goal?
A seamless digital grocery experience that allows customers to shop however they want—on desktop, mobile, or through the Parkmart app—while earning rewards and enjoying a shopping flow optimized for speed and convenience.
E-commerce store
Parkmart
Parkmart, a leading grocery retailer, set out to create a frictionless, omnichannel shopping experience that would make grocery shopping easier, faster, and more rewarding. They partnered with Grind Studio to build a high-performance e-commerce website and a dedicated mobile app, both designed to work in perfect harmony.
Technologies
TypeScript
GraphQL
React
Next.js
WooCommerce
BeyondCart
What we did
Front-end Development
Back-end development
UX & UI Design
Transformation
Challenges
Before teaming up with Grind Studio, Parkmart faced several key challenges:
- Outdated website experience – Slow load times and poor navigation frustrated users.
- No unified shopping experience – Customers couldn’t easily switch between web and mobile.
- Lack of real-time inventory updates – Online stock levels weren’t always accurate.
- No advanced customer targeting – No way to segment and engage customers based on their behavior.
- Low customer retention – No loyalty program to keep users coming back.
Solution
Grind Studio built a fully integrated e-commerce ecosystem that brings together a high-speed Next JS web store with WooCommerce, a seamless React Native mobile app, and an advanced back-office system, creating a powerful, synchronized shopping experience.
shopping experience
A High-Performance Website That Converts
Parkmart’s new website, built on WooCommerce and Next.js, is designed for speed, usability, and conversions.
- Blazing-fast load times for an uninterrupted browsing experience.
- Smart search & filtering for effortless product discovery
- Mobile-first, responsive design ensuring smooth navigation across all devices.
- Secure and streamlined checkout, reducing cart abandonment.
Mobile app
A Fast & Intuitive Mobile App
To complement the website, Grind Studio developed the Parkmart mobile app, making grocery shopping even faster, more rewarding, and more accessible.
- Personalized push notifications – Engaging users with exclusive deals and restock alerts.
- Saved payment methods & express checkout – Making repeat purchases seamless.
- Easy-to-access wishlists – Shoppers can save their favorite products for quick reordering.
- Built-in loyalty program – Users earn and redeem points directly in the app, encouraging repeat purchases.
- Effortless navigation – A clean, intuitive interface that makes finding products simple and efficient.
customer engagement tools
Advanced Back-Office for Smart Customer Engagement
Beyond just building a website and mobile app, Grind Studio developed a custom back-office system that empowers Parkmart with deep customer insights and segmentation tools.
- Customer Segmentation & Targeting – Parkmart can filter users based on shopping behavior
- Targeted Push Notifications – Once segmented, Parkmart can send personalized offers and reminders to specific customer groups, increasing conversions.
- Real-Time Analytics – Track customer trends, product demand, and shopping patterns for smarter decision-making.
This powerful automation system ensures Parkmart engages the right users at the right time, significantly improving customer retention and repeat purchases.
Loyal program
A Loyalty Program That Works Across Web & App
To boost customer retention, Grind Studio designed a loyalty system integrated into both the website and mobile app.
- Earn points on every purchase, whether on the website or app.
- Redeem points as virtual money, making loyalty rewards truly valuable.
- Exclusive app and web offers, encouraging repeat engagement.
Results
The impact of Parkmart’s new e-commerce ecosystem has been phenomenal:
- Higher conversion rates, thanks to a smoother shopping experience.
- Smarter customer engagement, with real-time data powering personalized marketing
- Repeat purchases, fueled by targeted notifications and loyalty rewards.
60%+ customers shop through the app
35% increase in repeat purchases
Conclusion
By combining a high-speed website, a frictionless mobile app, and an intelligent back-office system, Grind Studio helped Parkmart create a future-proof e-commerce platform.
With real-time inventory updates, a data-driven marketing engine, and a rewarding loyalty program, Parkmart now delivers convenience, speed, and engagement—wherever and however customers choose to shop.
Want to build a next-gen e-commerce platform that keeps customers engaged? Let Grind Studio bring your vision to life.
