E-commerce store

Parkmart

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Parkmart, a leading grocery retailer, set out to create a frictionless, omnichannel shopping experience that would make grocery shopping easier, faster, and more rewarding. They partnered with Grind Studio to build a high-performance e-commerce website and a dedicated mobile app, both designed to work in perfect harmony.

Technologies

TypeScript

GraphQL

React

Next.js

WooCommerce

BeyondCart

What we did

Front-end Development

Back-end development

UX & UI Design

What was the goal?


A seamless digital grocery experience that allows customers to shop however they want—on desktop, mobile, or through the Parkmart app—while earning rewards and enjoying a shopping flow optimized for speed and convenience.

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Transformation

Challenges


Before teaming up with Grind Studio, Parkmart faced several key challenges:

  • Outdated website experience – Slow load times and poor navigation frustrated users.
  • No unified shopping experience – Customers couldn’t easily switch between web and mobile.
  • Lack of real-time inventory updates – Online stock levels weren’t always accurate.
  • No advanced customer targeting – No way to segment and engage customers based on their behavior.
  • Low customer retention – No loyalty program to keep users coming back.

Solution


Grind Studio built a fully integrated e-commerce ecosystem that brings together a high-speed Next JS web store with WooCommerce, a seamless React Native mobile app, and an advanced back-office system, creating a powerful, synchronized shopping experience.

shopping experience

A High-Performance Website That Converts


Parkmart’s new website, built on WooCommerce and Next.js, is designed for speed, usability, and conversions.

  • Blazing-fast load times for an uninterrupted browsing experience.
  • Smart search & filtering for effortless product discovery
  • Mobile-first, responsive design ensuring smooth navigation across all devices.
  • Secure and streamlined checkout, reducing cart abandonment.
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Mobile app

A Fast & Intuitive Mobile App


To complement the website, Grind Studio developed the Parkmart mobile app, making grocery shopping even faster, more rewarding, and more accessible.

  • Personalized push notifications – Engaging users with exclusive deals and restock alerts.
  • Saved payment methods & express checkout – Making repeat purchases seamless.
  • Easy-to-access wishlists – Shoppers can save their favorite products for quick reordering.
  • Built-in loyalty program – Users earn and redeem points directly in the app, encouraging repeat purchases.
  • Effortless navigation – A clean, intuitive interface that makes finding products simple and efficient.
customer engagement tools

Advanced Back-Office for Smart Customer Engagement


Beyond just building a website and mobile app, Grind Studio developed a custom back-office system that empowers Parkmart with deep customer insights and segmentation tools.

  • Customer Segmentation & Targeting – Parkmart can filter users based on shopping behavior
  • Targeted Push Notifications – Once segmented, Parkmart can send personalized offers and reminders to specific customer groups, increasing conversions.
  • Real-Time Analytics – Track customer trends, product demand, and shopping patterns for smarter decision-making.

This powerful automation system ensures Parkmart engages the right users at the right time, significantly improving customer retention and repeat purchases.

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Loyal program

A Loyalty Program That Works Across Web & App


To boost customer retention, Grind Studio designed a loyalty system integrated into both the website and mobile app.

  • Earn points on every purchase, whether on the website or app.
  • Redeem points as virtual money, making loyalty rewards truly valuable.
  • Exclusive app and web offers, encouraging repeat engagement.

Results


The impact of Parkmart’s new e-commerce ecosystem has
been phenomenal:

  • Higher conversion rates, thanks to a smoother shopping experience.
  • Smarter customer engagement, with real-time data powering personalized marketing
  • Repeat purchases, fueled by targeted notifications and loyalty rewards.

60%+ customers shop through the app

35% increase in repeat purchases

Conclusion


By combining a high-speed website, a frictionless mobile app, and an intelligent back-office system, Grind Studio helped Parkmart create a future-proof e-commerce platform.
With real-time inventory updates, a data-driven marketing engine, and a rewarding loyalty program, Parkmart now delivers convenience, speed, and engagement—wherever and however customers choose to shop.

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Want to build a next-gen e-commerce platform that keeps customers engaged?
Let Grind Studio bring your vision to life.

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