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ParfumerieX

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ParfumerieX.com is a boutique beauty brand offering a curated selection of perfumes and cosmetics across several European markets. Originally operating under a different name, the company decided to reposition itself with a new visual identity and digital presence to reflect its growing ambitions.
“We’re very happy with the quick reactions and the quality of work. Everything we needed was handled smoothly.” – ParfumerieX Team

Technologies

Shopify

What we did

Shopify theme selection and customization

Multilingual store setup

UX & UI Design

Custom landing pages for promotions and bestsellers

App integrations (e.g., BeyondCart, reviews, analytics, payment gateways)

Setup of collections, filters, and product recommendations

Ongoing maintenance & support

online store

The Challenge

ParfumerieX didn’t come to us with technical problems—but with a clear ambition: to elevate their online store and reintroduce their brand with a polished, premium look and feel.
Their previous website looked outdated and lacked the user experience customers expect from a modern beauty store. Additionally, they wanted to expand beyond their local market and start selling across Germany, France, and Italy, which required proper localization and a scalable setup.

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elegant design

Our Approach


We focused on delivering a clean, elegant design that showcases the brand’s premium feel while ensuring the platform is flexible enough to support their multi-market goals.
Using Shopify as the foundation, we customized a high-quality theme to align with the new branding direction. Our development team implemented UI and front-end enhancements to elevate the customer journey, and we set up localization features using Shopify Markets to support multi-region selling.

Key Features

Key Features & Highlights


  • Homepage Design – A refined and visually inviting homepage that introduces the brand’s elegance from the very first scroll. We focused on a high-end aesthetic, prominent hero banners, and seasonal highlights to drive engagement and conversions.
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  • Product Pages – The product pages are optimized to sell—highlighting fragrances with clear product information, elegant imagery, and smart upsell options like product bundles to increase AOV.


  • Navigation & Filtering – We implemented intuitive navigation and smart filtering options to help customers easily browse by fragrance type, brand, or product line—particularly important for stores with growing product catalogs.
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  • Checkout Experience – The checkout process is smooth, minimal, and mobile-friendly—reducing cart abandonment and offering localized payment methods depending on the shopper’s region.


  • Localization & Performance – Thanks to Shopify Markets, ParfumerieX now serves tailored experiences in Germany, France, and Italy, each with its own currency, language, and shipping configuration. This opens new growth opportunities while maintaining centralized store management.
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Mobile app

Mobile App via BeyondCart

In addition to the online store, we launched a fully integrated mobile app using the BeyondCart platform—giving ParfumerieX a direct channel to their customers through branded push notifications, faster mobile navigation, and higher engagement.

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Looking to scale your Shopify store like ParfumerieX? Let’s talk.

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E-commerce Web

An online store with all the tools you need to build, manage, and grow your business.

image solution

E-commerce Mobile app

BeyondCart turns your E-commerce to a mobile app while giving you a powerful CRM for smart re-targeting.

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