International platform
At the time of the project, the Nom Naturals online store served and delivered to every US state.
Nom Naturals
Ecommerce
Nom Naturals makes children’s multivitamins in gummy-bear form. The brand describes its German-made products as containing nine essential vitamins and being sugar-free, gelatin-free, gluten-free, allergen-free and vegan. The products are manufactured in facilities with more than 25 years of experience.
Technologies
HTML5
SASS
WebPack
PHP
WordPress
WooCommerce
What we did
Front-end development
Back-end development
WooCommerce development
The challenge
The goal was to combine a product website with a fast, easy-to-use online store. The client supplied a completed design, so our work focused on front-end and back-end development. We built a customised WooCommerce store and three interchangeable product-page layouts, allowing the client to A/B test presentation and functionality.
The customer journey
Homepage
First impressions
A simple, functional homepage uses bright colours, organic shapes and playful images to create a cheerful impression. Customer reviews build confidence, while prominent buttons guide visitors to the product page.
Product information
Features and benefits
The store initially offered one product: children’s multivitamins. Product characteristics therefore take centre stage. Short explanations and custom illustrations present the benefits while giving the store a distinctive feel.
Product page
Choosing a product
The product page explains the ingredients, presents bundles and current promotions, and answers further questions in an FAQ section.
Checkout
Order and payment
We customised checkout by combining the cart and payment form on one page, rather than using WooCommerce’s standard arrangement. Clear fields and minimal distraction make ordering straightforward, with payment completed on the site.
Other features
Subscriptions
For a regularly purchased product, monthly deliveries are a useful option. We implemented subscriptions using the official WooCommerce Subscriptions plugin.
Other features
Reach integration
The store integrates with Reach Payment Gateway through the official Reach WooCommerce plugin developed by our team.
Other features
Reusable blocks
The store is built from custom blocks that can be reused throughout the site, including on landing pages. This gives the business flexibility and control as it grows.
Responsive design
Mobile and desktop
The store works across devices, with smooth navigation on both desktop and mobile to support a consistent customer experience.
