Ecommerce
Incanto’s restaurants combine a distinctive atmosphere, thoughtful design and memorable food. With a long history and thousands of satisfied customers, the brand has built a strong presence in Burgas. Grind worked with the Incanto team to bring the restaurant experience into a digital setting.
The online store needed to clearly distinguish two services: delivery, ordered immediately from Incanto’s menu, and catering, ordered 72 hours in advance for special events.
The new visual identity, clear design and easier user experience supported growth in satisfied customers and online orders.
The homepage captures customers’ attention with banners featuring popular dishes and catering options. Further down, visitors find special offers and information about delivery, catering and vouchers. The ecommerce experience reflects a real restaurant and helps customers find what they need.
The delivery menu lets customers browse the restaurant’s dishes and choose what to order with a simple interaction.
Incanto’s online restaurant also supports catering. A straightforward design helps customers order food for events, with orders placed 72 hours in advance. The site also presents Incanto’s complete event-organisation service, from food to welcoming and seeing off guests.
Selecting a dish opens a dedicated page with appealing photography and product information. Customers can buy the dish or add it to a favourites list, and explore related dishes below.
With a wide, frequently changing menu in two languages, the site prioritises clear, usable design. Checkout follows the same principle: simple, convenient and free of unnecessary information. Voucher and loyalty-bonus options appear before purchase to make the process easier.
Incanto’s online restaurant works across devices, from phones to large monitors. A small screen is no obstacle when customers are hungry.
