Real estate

First Estates


First Estates is a premium multi-national real estate agency that delivers seamless end-to-end service. The company is inspired by tradition and innovation to bring unique solutions to its clients.


Laravel Framework




What we did

Front end development

Back end development

UX / UI Design

Before and After

Long Story, Short

Grind Web Studio has been working with First Estates for more than seven years now. Our story began back in 2013 when we created their first web platform and CRM software

Аs time flies fast and the UX trends change, First Estates decided to update and improve the look and feel of their web platform. 

Since we built a strong connection with their team, the agency decided to trust our expertise again.

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The Challenge

Latest design trends

First Estates needed to improve the user experience of the platform according to the latest design trends. The goal was to attract new customers by increasing usability, personalizing real estate shopping, and building trust. At the same time, another challenge for us was integrating a new external CRM system with the First Estates platform.

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The Challenge

Ease the working process

The main goal was not only to transfer all of the pre-existing data but also to ease the working process of brokers by delivering enhanced functionalities and real-time information to all agents and clients. 

In addition to these challenges, we needed to create a strong UI & UX with a clear user journey from start to finish.

Approach and Solution

We went through various iterations for the creation of the new platform aiming to define the best possible user experience based on the client’s needs and desires.

After a few weeks of intense and productive meetings with the First Estates team, performing analysis, and brainstorming different ideas, we came up with an effective design solution for our concept.

The main goal of this project was to personalize real estate shopping and build trust in the customers’ eyes, as well as offer them valuable information about the city itself.

The platform helps visitors better understand what it is like living in Sofia and which neighborhood would best fit their needs.


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A lifestyle real estate platform

First Estates is a digital platform that combines multiple functions. The website offers lifestyle guides that contain detailed information about Sofia city, its neighborhoods, and properties in the different areas. 

Besides that, First Estates is a powerful real estate search engine that can attract viewers and introduce them to various opportunities. 


Functionalities & User journey

Home Page

First impressions are typically made within seconds! Because of that, we built an attractive home page that captures the user’s attention from the first sight with clean intuitive design and exceptional value to the visitors.

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Functionalities & User journey

Finding the right property

We built an easy-to-use advanced search functionality that helps users better define their search intent. Available at all crucial places, the search box allows visitors to browse through different property types, price ranges, comforts, map location, and many more advanced filters, easing the process of discovering the desired property in no time. 


Functionalities & User journey

Propertiy Listing

The real estate search engine allows visitors to browse through a searchable interactive map and property clusters. Only with a click, the user can switch from а map to properties list view.

The map displays all available results based on the search query and gives the user a chance to discover more options in the desired area through the property clusters.

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Functionalities & User journey

Property description

Once the user chooses a desired property and clicks on it, the website opens a separate page where the visitor can browse the high-quality images, watch a video, or do a 360 degrees panorama of the property. Each property has its own dedicated description page with a customized clean design and useful features.


Functionalities & User journey

Making an offer

The property description page not only shows detailed custom information about the property itself but serves as a fast connection with its representing broker. Moreover, we’ve made things easier allowing users to make an offer on spot directly from the property personalized page.

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Responsive design

The new First Estates website has a strong UI/UX with a clear user journey from start to finish. The content is well-balanced and allows the viewers to connect emotionally with the brand and the brokers. The new platform has a responsive design enabling customers to have the same user experience on multiple screen sizes.