Istinski Med
Online store
Istinski Med is more than a honey brand. Its mission also protects bees, helps consumers find quality Bulgarian honey and enables beekeepers to sell their produce with care for the environment.
Technologies
HTML5
WebPack & PHP
WordPress & WooCommerce
What we did
Front-end & back-end development
WooCommerce development
Inventory-system integration
The goal and the challenge
It starts with a worthwhile initiative
The idea needed a digital platform with simpler processes and an interactive customer journey explaining its benefits. The goal was to raise awareness, help Bulgarian beekeepers sell at a fair price and connect consumers with pure honey.
The solution
Website functionality and design
We built an informative, interactive shopping environment around supporting bees and beekeepers. A clear customer journey and simplified, automated processes translated the idea into ecommerce. The existing case study records improvements in new-customer acquisition and product profitability after the website update.
The solution
A personalised ecommerce platform
Details matter. We created a personalised experience with a distinctive design and engaging features. Three core areas make the platform different: bee protection, subscriptions supporting beekeepers, and sales of quality Bulgarian honey.
The solution
An interactive dashboard
Customers can create an account, support a beekeeper, choose their honey’s source and design a personalised jar label. Their account provides current and previous orders, plus videos, recipes and digital keepsakes.
Adopt a beehive
Subscription plan
Customers can join a 12-month plan with monthly, quarterly or annual payment options and receive boxes of honey delivered to their door.
The dashboard also lets subscribers rename their apiary and view its status, location and temperature in real time. They can book a visit to their hive and meet the beekeepers.
Honey shop
Cart and checkout
Checkout is a critical stage in the customer journey. We created a short, intuitive process to reduce friction and help customers complete their orders.
Responsive design
A responsive layout provides a convenient experience across screen sizes.
Technology
Integrations
A key goal was integrating useful tools that improve processes for both customers and the Istinski Med team.
Results
The original case study reports strong results from the updated functionality and simpler processes.
A platform for multiple markets
Ready for the next step
At the time of the project, the Istinski Med team planned international expansion through a multi-market strategy: sharing the initiative, reaching new customers and growing the business.
We support the initiative too!
