Esthederm

Technologies

WordPress

WooCommerce

What we did

UX & UI Design

Front-end Development

Back-end development

Integrations

Esthederm is a globally recognized premium skincare brand, part of the NAOS group, known for its scientific approach to beauty and skin health. For their official launch in Bulgaria, the client needed a e-commerce store that reflects the elegance and trust associated with the brand, while also being tailored to the local market.

The Challenge

Esthederm already had an online store for the Bulgarian market, but the existing experience did not meet the expectations of a premium skincare brand. The design felt outdated, and the user journey was not optimized for conversion or mobile performance.
The goal was to:

Improve the overall UX and UI to better reflect the brand’s global identity
Create a scalable foundation for future product lines, campaigns, and bundles
Optimize for speed, mobile usability, and on-site engagement

In addition, the client needed a more intuitive way to manage promotions, discounts, and local delivery options, all while delivering a luxury experience consistent with Esthederm’s global positioning.

Find the right product in seconds

A cleaner grid, clearer pricing, and streamlined filters help users narrow down quickly, without leaving the shopping flow. On mobile, filters open in a focused full-screen panel designed for one thumb use, so refining results stays fast and effortless.

View the project

Want to build a next-gen e-commerce platform that keeps customers engaged? Let Grind Studio bring your vision to life.

View online

https://esthederm.bg