International online store
Biotrade’s online store serves several European markets: Bulgaria, the United Kingdom, Romania, Greece, Spain and Germany.
Biotrade
Online store
Biotrade Cosmeceuticals is a specialist cosmetics brand offering products for different skin types. Its dermatological ranges address concerns including acne, pigmentation, excessive sweating, dandruff and hair loss. The company focuses on healthy skin and natural beauty, drawing on technology and scientific research.
Technologies
HTML5
SASS
WebPack
PHP
WordPress
WooCommerce
What we did
UI & UX design
Front-end development
Back-end development
ERP integration
WooCommerce development
The challenge
We improved the existing store with a new user interface and a stronger brand experience. The solution supports the company’s expansion beyond its domestic market. We also developed a dedicated website for Biotrade’s B2B customers.
The customer journey
Homepage
Welcome
Visitors first see a banner featuring Biotrade’s latest offers. The homepage presents promotional and bestselling products, using a clear design and practical UX to retain attention.
Product listing
Product range
Clear product categories make a broad cosmetics range easy to navigate. Design and functionality guide the way content is arranged throughout Biotrade’s platform.
Product page
Individual product
Selecting a product opens a dedicated page. Convenient UX, a gentle visual style, detailed product information and recommendations such as ‘You may also like’ support both discovery and purchase.
Shopping cart
The cart
A practical, convenient cart is essential to an online store. Easy editing and access from anywhere in the store help Biotrade’s customers manage their orders.
Checkout
Order and payment
The cart is a critical part of ecommerce, and abandonment is a common challenge. We addressed this by simplifying checkout and payment.
Shopping cart upsell
Additional offers in the cart
Cart upsells present relevant offers to interested customers, encouraging them to add products and increase their order value.
Checkout upsell
Offers at checkout
Checkout upsells let the business offer upgrades or additions to products already selected. Promotional products appear unobtrusively below the delivery and payment fields.
Post checkout upsell
Offers after checkout
A one-click offer after checkout provides an opportunity to increase order value without additional customer-acquisition spending, making it easy to add a relevant product after the initial purchase.
Responsive design
Desktop and mobile
Biotrade’s online store is designed to work across screen sizes and device types.
Client feedback
‘Grind focused on creating solutions for us, while other companies said the project would cost much more or was not feasible. The new online store works very well and supports many new features, including Facebook and Instagram campaigns. On Black Friday, three days after launch, we generated three times the turnover of the previous year. We are bringing more people to the site, and they are completing their purchases.’