Pharmaceutical industry
Pharmaceutical companies are among the most interesting clients we work with. Developing a web solution that helps people is both a pleasure and a substantial responsibility. We gave our full commitment to making ABOPharma’s online catalogue the best it could be.
People’s health is the main priority for ABOPharma, a manufacturer and distributor of high-quality health products. Following contemporary UX and UI practices, we built ABOPharma’s new platform. The catalogue combines a modern design with multiple product filters to help users find what they need.
The most important part of our work is creating a product your customers will use and enjoy. We seek to understand your customers, see how they use similar products and develop a better solution.
ABOPharma has a broad product range. Our main task was to make the product listing easy to use. We organised products into categories and added icons to improve the browsing experience.
When customers find a product, they can open its dedicated page. Each page includes a short description, ingredients and usage information, along with a video explaining its use. A key part of the design was presenting relevant body systems, health concerns and related products. Working with medical products requires care; we built a user experience that helps ABOPharma’s customers find this information.
The entire ABOPharma website is responsive, providing a consistent experience on laptops and smartphones.
