How to do website optimization the right way in 2020?

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The top trendy strategies and services you can use

Congratulations, your business has a website! I am sure it is great, and your company can’t look any better. The website is working, your business is doing well, now what? After a year or two, you change some details at your company, then why are you neglecting your website? Web optimization is needed at all stages of your website’s life, don’t forget that. 

In the good old days, a.k.a before 2009, Google supposedly used only about 200 ranking factors to determine the Search Engine Results Pages (SERP). A lot has changed in the past 11 years. But one thing that hasn’t? Don’t optimize only one factor, this is not enough. 

There are a variety of strategies and services, that will help to improve SEO, as well as design, technical, and analytical aspects. Let’s find out which trends are hot in 2020 and will have the best impact on your website optimization:



Quality Content 

Quality content continues to be one of the most important aspects of the optimization of a website. The better the content, the better is the click-through-rate of a website(CTRs). CTR is the percentage of people who click on the link of your website in the search engine page after they have read the description. 

Websites with quality content usually have the best CTRs rates. Customers understand the website information better and spend more time on the page. The website’s bounce is reduced and the average time on page is increased. The website’s bounce rate is used to describe the percentage of visitors who leave a website without clicking on a link or navigating to another part of the website. 

Face it, quality content is good for the SEO of a website. Without it, customer satisfaction is low, which leads to high bounce rates. 

Isn’t customer enjoyment what every business wants? You can have that, just use understandable quality content.


Artificial Intelligence

Many tech giants as Google are using a combination of machine learning and neural networks to make cutting-edge AI search engines. This new technology began improving almost immediately on Google’s previous algorithm-dominant approach to search.

The self-teaching AI programs learn from past customers and improve the results to the potential clients. Using these algorithms, more customers receive personalized results which engage them to spend more time on the website.


Voice Search Targeting

The first voice-activated assistant was released in 2011 and since then has become a major trend. It slowly transformed the way people interact with electronics. Nowadays, the voice recognition market is estimated at 600 million dollars and is predicted to reach at least 50% of all searches until the end of the year.

Although the voice search is important, it has a more significant impact on a local scale. Totally normal, I would say. Customers use voice search while driving, cooking, cleaning, walking, etc. Local companies like restaurants, contractors, and other customer service-focused firms would benefit from a voice search-focused SEO strategy.

The trend is transforming SEO as well. Users use machine-like phrases while typing on a computer, but conversational language while searching for something through voice-searches. The business also tries to embrace this change and make instructions and guides on how to use voice engines to find the best results.


Mobile Performance

It is estimated that more than 58% of websites visits are from a mobile device and 56% from all search engine clicks are via smartphone. If you ignore mobile websites, you will undeniably fail.

Google and the other major search engines drop websites whose content does not work properly on mobile devices. Slow mobile loading or a poor mobile experience will lower the ranking of your website.

Finally, businesses can focus on optimizing their mobile websites across devices and increasing download speeds. 

SEO continues to be one of the most important aspects of web optimization. Well-optimized website has more conversions, sales and always beats paid advertising. It is your turn to make an SEO strategy and show your greatness, until then, here are a few tools that can help you. 



Google Tools 

A lot of tools, provided by Google, are available completely free of charge. They help companies to increase the ranking position of a website. The most important ones are mentioned in the list below:

As one of the most popular digital analytic free software, Google Analytics allows the user to analyze in details visitor journey through a website. With provided details about users’ activity, it is easy to develop an optimization strategy for your business. Some of the most interesting features of Google Analytics are: monitoring website traffic, tracking the dynamics of website conversion, analytics of user age, location, and time spent on every page and more.


This is a free Google service that helps the companies monitor, maintain and troubleshoot the presence of their website in Google Search results. Some of the features of Google Search Console are: detecting index issues, estimates web traffic, fixing responsive design problems and helping the companies to manage website loading speed.

One very interesting Google web-optimization tool. Pagespeed insights tool analyzes the website’s front-end performance and gives optimization suggestions. The instrument provides a score between 0 and 100 points ( a valuable tip: a score 85 or above indicates for a well-performing page)

The mobile-friendly test is a Google-free web-optimization tool. It offers a test which by a simple paste of the URL of the websites tells if the solution is mobile friendly. It also gives insights about usability issues and recommendations for better user experience.

The free A/B testing and personalization platform allows marketers to test variations of a site to improve website conversions. It is not like other platforms, but has integration with Google Analytics for better analysis of the results. The tool compares different landing pages with ease, gives the ability to add, hide or change elements, tests different versions of web pages and helps companies build the best website.

There is no doubt that Google has the best web-optimization tools. After developing the right website, every business needs tools that help with content-creation, text-optimization, UI/UX and other aspects they care about. Web-optimization doesn’t end by developing the website, it starts there.


Text Optimization

CoSchedule is a platform with powerful agile marketing tools, that helps you to write and deliver better content to customers. Some of the most exciting parts of the platform are: Headline analyzer that gives valuable insights about heading length used words and more. Other interesting parts are the content calendar and the work calendar which both help for the scheduling part of marketers’ daily work.

A solution specifically built to help the business. Hootsuite is a social media scheduling tool that has a content calendar and social media integration. With just a few clicks it allows the marketer to schedule that content for any media at any time.

Writing is like a child play with Grammarly. This is a writing assistant that works while you write. The tool eliminates grammar and punctual errors and helps content creators improve the content they create. Nowadays it is more important than ever to have an error-free content that improves the SEO and moreover, attracts more visitors.



A partly free online tool that gives a free SEO report. Only by a website URL, it analyzes the websites and gives information about errors, warnings, broken links, site speed and instructions on how to fix each of them. The best part is that each report contains a step by step tutorial on how to optimize your website.

Siteliner is a free service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings. It analyzes for duplicate content, broken links, page power and gives a detailed report with recommendations.



Hotjar is a behaviour analytics and user feedback service that helps you understand the behaviour of your website users and get their feedback through tools such as heat maps, session recordings, and surveys. It provides more data and insights than tools such as Google Analytics, and combines analysis and feedback tools that help companies understand the users better.

This is a method of user-research that helps companies measure what information users take in and what impression they get within the first five seconds of viewing a design. The test is commonly used to be decided which page is communicating better and which not. Five-second tests are suitable for determining if users’ first impressions of your page are on point.


Bottom Line

Hundreds and thousands of tools are used for the web-optimization process, however, we believe these are the best. Learning how to use them properly takes time and effort but it won’t take long till you see the results. Web-optimization, for better or worse, is taking its time. Although improving the SEO, content, regular updates and performance analysis always leads to significant conversion rates. 

It is complicated but it pays off.