Stoitchkov Nutrition
Shopify store and mobile shopping apps for nutrition supplement brand
Overview
We built a Shopify ecommerce store and mobile shopping apps for Hristo Stoichkov’s premium supplement brand, serving many European markets with subscriptions, loyalty rewards, and multi-language support.
Services & Technology
The store was built on Shopify, leveraging a modern tech stack tailored for the supplement industry. We integrated Judge.me for customer reviews, Zipchat for AI-powered customer support, and Klaviyo for email marketing automation. Recharge powers the subscription model, while Triple Whale provides advanced analytics. BeyondCart Mobile App Builder delivers native iOS and Android shopping apps, and BeyondCart Loyalty & Rewards drives customer retention and repeat purchases.
- UX/UI Design
- Theme Development
- Internationalization
- Mobile App
- ReCharge Subscriptions
- Klaviyo
- Loyalty and Rewards
- ZipChat
The Challenge
Hristo Stoichkov, one of football’s greatest legends was launching a personal nutrition supplement brand. Despite massive brand recognition, there was no existing ecommerce presence. The challenge was building a premium online store from scratch that reflects the credibility and prestige of the Stoichkov name, supports international shipping across Europe, and provides a seamless shopping experience for health-conscious consumers of all ages.
Our Approach
We worked closely with the Stoitchkov Nutrition team to design a visually striking, conversion-focused Shopify store that communicates trust, science-backed quality, and premium positioning.
The store was built with multi-language and multi-currency support to serve European markets. We implemented a subscription model for recurring purchases and developed native mobile shopping apps to maximize customer engagement through push notifications and a dedicated mobile experience.
The Solution
We delivered a fully localized Shopify store supporting many languages with local currencies. The product catalog features premium supplement sachets with expert testimonials, video content from Stoichkov himself, and a science-driven content section. Native mobile apps for iOS and Android extend the brand reach, while a loyalty and rewards program incentivizes long-term customer relationships.
