Star Nails
A professional legacy, redesigned for today
Overview
We redesigned Star Nails around more than three decades of professional expertise, creating a clearer digital experience for both salon professionals and everyday customers.
The new platform brings products, professional education and long-standing industry knowledge into one modern commerce ecosystem.
The Challenge
Modernising an established professional brand
Star Nails has been part of Bulgaria’s professional nail industry since 1993, evolving from introducing nail extensions to the local market into developing and manufacturing its own manicure, pedicure and nail-care products.
The challenge was to modernise that established ecosystem without losing the expertise, professional relationships and product depth built over decades.
Our Approach
Keep the expertise. Remove the friction.
We focused on making an extensive professional ecosystem easier to access — from everyday product purchasing and colour discovery to salon benefits and accredited education.
A clearer hierarchy gives different audiences faster paths to what matters to them, while keeping Star Nails’ professional heritage visible throughout the experience.
The Solution
One platform for product and profession
The new experience connects e-commerce with the wider Star Nails ecosystem. Customers can discover products by professional need, explore new collections, access training or move into dedicated salon and trade relationships without treating each part of the business as a separate destination.
The result is a platform that works as both a store and a professional resource.
