Snowborn Skin
Skincare that works from the inside out
Overview
We redesigned Snowborn Skin around a different way of thinking about skincare — one that connects the skin and gut microbiome. The new experience makes a science-led product system easier to understand, helping customers move from a specific concern to a complete, targeted routine.
The Challenge
More than skincare. More to explain.
Snowborn combines probiotic skincare with targeted probiotic supplements, creating therapies designed around concerns such as acne, rosacea, dermatitis, psoriasis and problematic scalp. That makes the proposition more complex than conventional skincare — customers need to understand not only what to use, but how the products work together.
The challenge was to turn that complexity into a shopping experience that feels clear, credible and actionable.
Our Approach
Start with the problem, not the product
Instead of asking customers to navigate skincare terminology first, the experience is organised around recognisable concerns and skin needs. From there, customers can discover complete therapies or individual products and understand how each one fits into their routine.
The Solution
A clearer path to the right care
Product discovery, education and commerce come together in one journey. Customers can shop by concern or skin type, choose complete therapies or individual products, and access deeper information about probiotics, ingredients and the microbiome when they need it.
The result makes a specialist proposition easier to navigate without stripping away the science behind it.
