Ecommerce
Contour is a Bulgarian online clothing and accessories store built on a love of life and faith in people. Its mission is to bring quality branded clothing and accessories to new owners. Our team worked closely with Contour to create a new customer experience. With more than 60,000 products and over 500 new items added daily at the time of the project, the catalogue offered a wide variety of finds. Our design focused on functionality and usability for this large, constantly changing range.
The main goal was a versatile, easy-to-use interface that presented products clearly and made shopping enjoyable. Contour combines quality second-hand clothing with outlet fashion. The website needed to distinguish these two business models both visually and functionally.
The homepage needed to retain visitors’ attention, with banners communicating current promotions and offers.
Whether visitors are returning through retargeting or discovering the store for the first time, the product page supports a purchase. A clear design, straightforward UX and features such as a wishlist help customers make their choice.
Second-hand shopping differs from a conventional online store because garments are usually unique, individual items. Features such as reserving a product create an experience suited to this type of catalogue.
Cart abandonment often increases at payment. We simplified the shopping process to help customers make a more confident decision and improve conversion.
Customers can place an order quickly and securely, whatever their screen size.
