The Challenge
The relaunch pursues two main goals: firstly, to provide a highly functional and easy-to-use interface which aims to show more than 60 000 products in an easy way and make the shopping experience a pleasant task. Secondly, Contour is redefining its vision of selling not only second-hand but also outlet clothes. The differentiation between the two business models was a very important step that requires a professional approach, visually and functionally into the site.