Having an online presence is critical for any business looking to thrive in our present-day environment. E-commerce has democratized access and afforded business owners the chance to offer their products and services to customers in different states, countries, and even continents. Everyone is looking to take advantage of the massive online market, and e-commerce platforms have provided an easy method of entry for all businesses – large, medium, and small.
However, although all e-commerce sites appear to provide similar services, this is not the case. Customer conversion depends on several nuances. Sometimes, something as small as a few extra forms on your e-commerce site or the absence of a single feature can be the difference between a highly successful sales year and a disappointing one.
If you are looking to take your business to the next level and ensure that you attract, engage, and retain your customers, making a switch to WooCommerce is undoubtedly your best bet. Here are a few reasons why you should opt for a WooCommerce store:
WooCommerce is Modular
Every retailer is different and addresses the needs of varying target markets. WooCommerce is highly adaptable and lets retailers customize the functions on display to suit the needs of their audience. WooCommerce is built on WordPress, the most used CMS globally, and there are several advantages to having a customizable WordPress e-commerce site.
On WooCommerce, there is also the option of building extensions and adding plugins so retailers can include an extra layer of functionality and guarantee that no prospective buyer is left unsatisfied with their overall user experience while using the store.
WooCommerce is Incredibly Flexible
There are indeed no limits to what you can sell on this platform. Regardless of the nature of your product, a WooCommerce store is designed to be just the perfect fit. Retailers can quickly move their sites to this platform and sell digital and physical products online.
WooCommerce Grows With Your Business
There are many reasons you should aspire for your e-commerce business to go international. However, as your sales continue to increase, you’d need a website that can keep up with the increasing demand from customers, many of whom will be in very different locations. So the question is, “do you think your website can handle it?” Having a WooCommerce website frees you from all these worries about managing the barrage of client requests as you scale.
With WooCommerce, you can maintain top-level service to a growing customer base. Several global e-commerce businesses such as Tonal have been built using Woocommerce. Popular Swedish sleep commodities store Nap Lab also made the transition from Shopify to WooCommerce to enable them to handle the demands of a growing global audience.
As we have seen with NapLab and even global fitness training website Tonal, WooCommerce is functional enough to handle business demands at a worldwide scale. You can easily make the transition from selling a few units of a product to thousands seamlessly without having to call unnecessary meetings or bothering about building a new website.
WooCommerce Keeps Your Data
Ask any of the leading businesses in any industry, and they’ll most likely tell you that one of the most critical aspects of building a sustainable business is data. Accessing your customer’s information is essential for your ad campaigns and understanding the products to focus on or discard. Surveys and online forms are great, but tracking who is buying what on your site provides a more reliable source of information. WooCommerce provides you with accurate data on your customers and their purchase patterns to enable you to create products and services that sell. It also helps you transform your customer data into actionable insights and attract the right audience.
Huge Developer Community
Unlike many other e-commerce stores, WooCommerce is a top-rated platform. As such, there is no scarcity of developers to help you build your sales website. This large developer community is essential because it makes it easier for you to get help identifying solutions to problems or making changes when required. We have worked with several businesses to help them build world-class online stores with WooCommerce, and we would be more than happy to help you take your business to the next level by creating your own WooCommerce website.
WooCommerce has no Taxes When it Comes to Transactions; It Depends on the Provider
If you are aware of how things are done in the e-commerce space, you would know that most platforms collect a fee per transaction. For example, should you make a sale on Shopify, depending on your subscription plan, you would have to pay a certain amount for that deal (sometimes over 2.5%). With WooCommerce, you don’t have to bother about such added costs. You can just focus on building your business and growing your profits.
You can set up your WooCommerce store free of any charges. Yes, you heard that right – free. Your business can get started with WooCommerce right away, even if you don’t have so much capital. Provided you have WordPress installed, you can set up your online store with no cost whatsoever. You can enjoy every single functionality – payment integration, inventory management, and more – without having to pay a dime!
Woocommerce Checkout – Intuitive, Flexible, and with Better Customization
Compared to several other e-commerce platforms, checking out on WooCommerce is really simple.
This platform offers one of the best user experiences you can find on an e-commerce site. Any user can understand the process from placing an order to checking out intuitively. In addition, this process is also highly flexible, so retailers can customize it to meet any specific requirements they might have.
Conclusion
Engaging customers and providing reliable e-commerce services are essential for any business strategy. Owning a store on WooCommerce gives you a level of control and visibility unmatched by most other platforms. Since its launch in 2017, WooCommerce has stood out as the go-to choice for several businesses looking to maximize the opportunities provided by this digital age. So, if you are looking for the best way to position yourself in the online marketplace and drive and retain traffic to your products and services, let us help you take a step in the right direction by building you a WooCommerce website today!
