The NAP Lab


Тhe NAP Lab is one of the biggest Swedish online stores for sleep commodities. The company has a single goal: to give people the recovery they deserve to be able to live their lives to the fullest. The NAP Lab works closely with some of Sweden’s foremost sleep researchers and experts to give their clients as good conditions as possible for optimal sleep. The online store of The NAP Lab was previously based on the Shopify platform which showed limitations on how far it could take their business. Lack of control and basic tools, limited or even non-existing functionalities and altogether outdated store were the key reasons why the company decided to migrate their online store to the WooCommerce platform.








What we did

Front end development

Back end development

ERP Integration

WooCommerce Development

Multimarket platform

The NAP Lab online store works seamlessly on multiple European markets: Sweden, Norway, Finland, Denmark and Germany.

Main goals

The main objective with The NAP Lab project was to create a fully customized online store that reflects the brand identity and drives sales. Full control over the ecommerce store was delivered to The NAP Lab to ensure flexibility to develop their business. The website was developed according to the best practices for optimization to ensure the highest possible speed. The NAP Lab project also included integration with warehouses, suppliers, distributors, analytics and marketing partners. The entire user experience was improved after a thorough problem mapping using in-depth analytics, heat mapping, and user testing.

User Journey

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At first glance

Homepage is a great way to make a first impression on a customer. The NAP Lab’s home impresses with simplicity, soothing colours and relaxing imagery to accompany the brands message and identity. Following the Scandinavian minimalism, the homepage of the online store offers no more and no less of everything the customer needs: menu, search box, shopping car and ongoing sales.

Product listing & product page

The product

It is as relaxing as a nap to browse through The NAP Lab product listing and explore their product features. Our development team made it possible for each product to present specific functionalities – something that was impossible with the old Shopify version on the store. Beautiful images of fabrics and patterns combined with descriptive product details rise the customer satisfaction to the top and inevitably boost the number of successfully completed orders while minimizing the abandoned cart cases.

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Shopping cart


A user friendly shopping cart module is a must for any ecommerce platform. Easy add & remove options and access from any location in the online store are what make The NAP Lab shopping cart a great user-centred design solution that every customer finds appealing.

Checkout process

Order and pay

The checkout process is usually the most stressful step of an online purchase as it involves payment. The NAP Lab checkout however is completely stress free due its fully customized design and functionality. No unnecessary information is required from the customer, quick review of order items is accessible, payment process is directly on the website with no intermediators and as everything on The NAP Lab online store so far – clean, minimalist and relaxing design.

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Block components

The NAP Lab ecommerce platform is built entirely in separate blocks, each and every one of them customized to the client’s needs. The blocks are available to be re-used on any location in the website to further expand and develop the store. These components can be used even for creating landing pages, which gives further more control and freedom for changes.


Multiple integrations

The NAP Lab is fully integrated with Ingrid, Collector, Klaviyo, and many others including various marketing tools.

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Responsive design

Desktop and Mobile

The NAP Lab ecommerce platform is fully responsive, designed and built to work smoothly on any device. Making sure customers can browse the store and place an order from any location is a key factor to having 100% satisfied customers.

Client Review

“We’re happy with the results, including the site’s speed and Grind Web’s ability to meet deadlines. Our conversion rates have increased too. That means more customers are buying from the site now. Grind delivered what was promised within the proposed timeline and budget. That’s rare in this industry.”