Restaurant delivery

Mr. Pizza

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Mr. Pizza is a successful chain of restaurants looking to satisfy the demands and whims of the aesthetes of the real gastronomic perfections. Mr. Pizza has a fantastic menu that has been drawing people to the restaurant, so naturally they wanted to make it visible online and enable people to order for home delivery their favourite meals. Our first contact with Mr. Pizza was back in 2016. Up until that moment, Mr. Pizza did not have any online presence. We developed the first and only at the time online restaurant of the brand. Then again in 2019, a clearly satisfied client, Mr. Pizza came back to us with the challenging task to redesign their ecommerce restaurant and improve the user experience of their customers.

Technologies

HTML

SASS

JavaScript

PHP with Laravel framework

What we did

UI & UX Design

UI Design

Frond-end Development

Back-end Development

Main Goals


Mr. Pizza online restaurant is a professionally designed and developed ecommerce solution within Laravel framework with custom design, scalability, clean code structuring and great performance optimization. Simplifying the order and checkout process was a crucial task in order to build a great user experience on the website. The main objective was turning thе complex process of browsing a menu, selecting a dish, ordering and payment a simple and smooth action, ensuring customers would come back to order again and again.

User Journey

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Homepage

First impressions


A good first impression can work wonders. Visual appeal, but also convenience were the guidelines for Mr. Pizza’s homepage. We made sure that customers have everything they need to place an order at first glance – restaurant menu, ongoing promotions, log-in, shopping cart and contact information.

Product listing and product page

Browsing the menu


People are used to browsing through the menu in a restaurant to choose what to eat. It is an equally satisfying experience to browse the Mr. Pizza’s online menu – wide menu variety with clear categorisation and easy menu navigation. Selecting a dish from the many great options has never been easier – simple product pages with professional photos of the dishes accompanied by clear and engaging ingredients description.

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Shopping cart

Fill up the basket


A user friendly shopping cart module is a must for any ecommerce platform. Easy add & remove options and access from any location in the online restaurant are what make Mr. Pizza shopping cart is a great solution to improving customer experience on the online restaurant.

Checkout process

Place an order


Mr. Pizza checkout process is simple and fast. No unnecessary information is required from the customer, quick review of order items, home delivery or restaurant pick-up choices, fully customized payment process directly on the website with no intermediators – all these combined in simple and user centred design.

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Features

Orders distribution system


The orders distribution system allows to detect customer’s location and forward their order to the closest nearby restaurant location. Each restaurant has its own personal administration login to process their incoming and outgoing orders. The orders distribution system has improved significantly the efficiency of the work of the restaurant chain, optimizing the order processing and home delivery timings and therefore boosting customer satisfaction.

Features

Personal account


Having a personal account within the online restaurant is a simple, but useful feature that allows customers to save their most used delivery addresses and update their contact information. Furthermore, customers can save their most-liked dishes in a personal favourites section and easily re-order them with a couple of clicks.

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Responsive design

Desktop and Mobile


The Mr. Pizza online restaurant is designed and built to work smoothly on any device. A fully responsive ecommerce platform makes it easy for customers to order no matter their location and activity without compromising the positive user experience.

Client review


“Orders grew because of the system created by Grind Web Studio. Their team is communicative, responsive, and transparent. They gave us solutions, and they told us when a crazy idea that we had wouldn’t work. Clients don’t always know what they want, and Grind Web Studio’s primary value add is their e-commerce knowledge.”