Media Localization Industry

Graffity Studio’ Website Transformation Journey

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As a pioneer in media localization, Graffity Studio recognized the need to revamp its online presence to better serve its diverse clientele across the CEE region.

Technologies

WordPress

What we did

Front-end Development

Back-end development

UX & UI Design

The Company

Client Overview


Graffity Studio is a renowned media localization leader in the Central and Eastern European (CEE) region, specializing in multilingual dubbing and subtitling for both broadcast and non-broadcast content. Established in 1993, Graffity Studio has built a reputation for painting experiences with content in various languages, offering clients the ability to effectively communicate their message across different cultural and linguistic landscapes.


As a pioneer in media localization, Graffity Studio recognized the need to revamp its online presence to better serve its diverse clientele across the CEE region. With a vast array of services and a rich portfolio spanning decades, the company sought to create a dynamic, user-friendly website that would showcase its expertise and offerings effectively.

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Transformation

Challenges


Developing a website that seamlessly operates in multiple languages posed a significant challenge. It required careful consideration of language-specific nuances and user experience across different language versions.

With over 1000 voices in CEE languages, organizing and presenting this extensive voice library in a user-friendly manner was crucial. The challenge lay in creating a robust search and filtering system that allowed users to find the perfect voice for their projects efficiently.

Enabling the website’s content manager to easily add and construct new pages with a variety of content blocks was essential. This included the ability to add blog articles, news updates, studio profiles, case studies, and team member information seamlessly.

Harmonizing the dynamic and vibrant aesthetics inspired by graffiti culture with the professional and business-specific requirements of a media localization leader. Balancing bold visual elements with intuitive navigation and responsive design demanded meticulous attention to detail to ensure that the website not only captured attention but also effectively communicated the company’s expertise and reliability. Integrating these diverse design elements seamlessly was crucial to creating a cohesive and impactful online platform that resonated with Graffity Studio’s target audience while addressing their specific business needs.

Brand New Website

The Solution


Graffity Studio’s website was developed using a robust content management system (CMS) capable of managing content in multiple languages. Each language version of the website was meticulously crafted to ensure a consistent user experience while accommodating language-specific variations.

A dedicated section of the website was created to host the extensive voice library. A sophisticated search and filtering system was implemented, allowing users to narrow down their choices based on language, gender, age, and other relevant criteria. Additionally, sample audio clips were provided to help clients make informed decisions.

The website’s CMS was customized to empower the content manager to easily add and edit pages using a variety of pre-designed content blocks. Whether adding a new blog post, updating studio information, or showcasing a recent case study, the content manager could do so effortlessly using intuitive templates.

Drawing inspiration from the name “Graffity Studio,” the website’s design incorporates elements reminiscent of graffiti art. Bold and vibrant colors, dynamic typography, and playful graphics evoke the energetic and creative spirit of graffiti culture. This design choice not only aligns with the company’s name but also reflects its innovative approach to media localization.

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Graffity Studio

Results


Graffity Studio’s new website provided users with a seamless browsing experience across different languages, enabling them to explore the company’s services and offerings with ease.

The integrated voice library feature streamlined the process of selecting voices for projects, saving clients time and effort while ensuring they found the perfect match for their needs.

With the ability to quickly add and update content using flexible templates, Graffity Studio’s content manager could keep the website’s information up-to-date and relevant, contributing to increased engagement and client satisfaction.

The website’s interface features fluid animations and interactive elements, enhancing user engagement and navigation. Visitors are greeted with visually striking transitions and effects that capture attention and encourage exploration. This dynamic approach mirrors Graffity Studio’s commitment to delivering captivating and immersive content experiences.

Recognizing the diverse needs of its clientele, Graffity Studio’s website prioritizes intuitive navigation, ensuring that users can easily access relevant information regardless of their language or browsing preferences. Clear and concise menu options, coupled with strategically placed call-to-action buttons, guide visitors through the website seamlessly, facilitating effortless discovery of services, voice samples, and case studies.

With the proliferation of mobile devices, ensuring a seamless browsing experience across various screen sizes was paramount. The website boasts a responsive design that adapts fluidly to different devices and resolutions, allowing users to access Graffity Studio’s offerings from smartphones, tablets, and desktop computers alike. This mobile-friendly approach underscores the company’s commitment to accessibility and user convenience.

Maintaining brand consistency was a central focus in the website’s design process. Graffity Studio’s distinct brand identity, characterized by its bold logo and distinctive color palette, is prominently featured throughout the website. Consistent use of branding elements reinforces the company’s image and fosters brand recognition among visitors, instilling confidence in Graffity Studio’s professionalism and reliability.

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Harmonious Blend of Creativity, Functionality, and Business specificity

Conclusion


The development of Graffity Studio’s multilingual website addressed the company’s need for a modern, user-friendly online platform to showcase its expertise in media localization. By overcoming the challenges of multilingual development, voice library integration, and content management, the new website has become a valuable asset in attracting and serving clients across the CEE region, further solidifying Graffity Studio’s position as a leader in the industry.


Graffity Studio’s website represents a harmonious blend of creativity, functionality, and business specificity. By drawing inspiration from the company’s name and core values, the website encapsulates the vibrant essence of graffiti culture while remaining closely aligned with the business’s specialized services in media localization. It not only serves as a digital showcase of its capabilities but also as a testament to its commitment to delivering exceptional media localization solutions tailored to the unique needs of clients across the Central and Eastern European region.