In today’s highly competitive business environment, average marketing ideas won’t guarantee your company’s success. Even offering your customers products and services at lower prices isn’t enough to transform your business if your marketing campaigns are boring.
You need to come up with creative marketing ideas that’ll effectively take your business to the next level. Either that or potential customers won’t even give your business a second look. The idea is not only to differentiate yourself from your competitors but to be memorable in your customers’ minds.
In this article, we discuss the five main reasons why creative marketing ideas will significantly transform your business to compete at a new level.
Create Brand Awareness and Recognition
Customers are constantly bombarded with marketing campaigns from different companies. So how do you ensure that your brand stands out from the rest? This can only be achieved if your brand is firmly etched at the back of the customers mind. You want your company to be the brand of choice whenever a need arises.
Whether it’s in the form of a popping marketing logo design or captivating slogan, the right marketing efforts will have customers continuously picking you over your competitors. This will no doubt help with effective brand awareness and recognition which will result in customer loyalty.
Effectively Engage Your Customers
The only reason why you’re in business is because of your customers. If you intend to keep it that way, you need to devise creative ways to keep them engaged. Let them know that they matter and aren’t merely a means to an end.
Customers can tell if you don’t value them. Because of their fickle nature, it’s easy for them to turn to the next company that appears to have their interests at heart. Come up with creative ideas to communicate with your audience like giving rewards for feedback, discounts for reviews and so on. Use social media creatively by writing interesting, informational and engaging content.
When customers feel valued, they’ll keep doing business with you. That’s one sure way to transform your business’ triple bottom line, right?
Build and Maintain Your Business Reputation
A business can only remain in business if it has a solid reputation. Customers and prospects need to know that they can trust you with their hard-earned cash. Chances of them peeking into your daily operational activities to see if your business conduct is above board are highly unlikely. You have to come up with creative marketing plans to instill customer confidence at all times.
Effective marketing efforts will communicate your business principles, values and mission explicitly to its customers. If your principles resonate with them then they’ll be proud to associate with you.
Your marketing team must come up with creative marketing and CSR strategies to not only build but maintain, your business reputation.
Keep in Touch With Customer Needs
For your business to scale to greater heights, you need to understand your target audience. This means keeping up to date with their likes and dislikes. Bear in mind that customer wants and needs are ever-evolving. You need to be on top of that kind of information. Fail to do so and you risk losing your customers to another company.
This means that careful consideration must go into the message that you communicate with your target audience. Not only the marketing message but how you relay the information is also crucial. Do your audience members use Facebook more than they do Instagram? Do they prefer snail mail over email? How would they react to casual phone calls or voice messages? Find out to make sure you connect with them.
Look for creative ways to convey the intended message to your target audience. Other online options include retargeting, PPC, and newsletter marketing to stay in touch. And make sure that the message resonates with them. That means it must connect with their emotions. Only then can you enjoy repeat purchases that’ll drive your sales through the roof.
Stay Ahead of Your Competitors
When you’re in business, now isn’t the time to be docile or complacent with regards to your marketing activities. Rest assured that your competitors are working relentlessly to gain a competitive edge in the market. You should do the same.
But using average marketing tactics won’t guarantee you positive responses from customers. You need to think outside the box to grab your niche’s attention. That means coming up with creative aggressive marketing campaigns that’ll make your business stand out.
Remember that you’re competing for the same customers. So, what can you offer customers that the next company isn’t? In other words, what’s unique about your business? Understanding your niche and your business’ unique proposition will help transform it into an even greater force to be reckoned with.
We understand that sometimes it’s safer to use tried and tested marketing campaigns than to create completely new ones. But you’ll agree that business is all about taking risks. And coming up with unorthodox marketing campaigns can yield positive results if done right.
Remember that successful businesses thrive on both strategic thinking and creativity. So, what are you waiting for? It’s time to get creative and watch how this will significantly transform your business for the better in 2020.
James Spark is a creative content writer who works on freelance projects with specialty in branding, conversion optimization and digital marketing. He’s been in the field for the past five years, helping small businesses and startups getting online and profiting it. His friend friends are his cat Tommy and the laptop.